Got it to try out at Walmart for a bit cheaper as well. Will most likely return it when Shield TV comes out but at least Android TV shows some hope.
I just picked mine up from Walmart for $70. For those of us that live in an area without sales tax, check that out first.
I got one at Best Buy this last weekend and they were on sale for that price. Amazon is about $6 cheaper and Best Buy will match that price.
http://www.amazon.com/Asus-Nexus-Player-Google-ASUS/dp/B00S8U5A7W