It's basically Disney Movies Anywhere, but added to the mix are 20th Century Fox, Warner Bros., Sony Pictures, and Universal Pictures along with Disney. Basically, much expanded content, and this will allow for more device parity. You can link your Vudu, Google Play Movies, iTunes, and Amazon Video accounts to it.
https://play.google.com/store/apps/details?id=com.moviesanywhere.goo
Anywhere meaning anywhere as long as you're in the USA.