"The fact the 2017 NVIDIA SHIELD is still the best Android TV device is a disgrace.
Not because it is not deserving of the title, but simply because it has the title by default due to the sheer lack of competition within the Android TV set-top box space.
This is a platform designed for TV, and one that can actually be accessed directly through TVs that have adopted Android TV as the default operating system.
Arguably, some might say if I have it on my TV, then I don’t need a separate box, and while there's some merit to that argument, the versions of Android TV available through a TV and a separate device are hardly comparable. Again, you only have to look as far as the SHIELD to see how that’s the case.
The NVIDIA SHIELD is a device that’s spoken extremely highly about within the Android TV community. Yes, it has its issues and can be quite buggy at times, but it is still considered to be a great Android TV product.
This is not simply due to NVIDIA's version of Android TV, as the version does not particularly differ from other Android TV devices at its core. All consumer Android TV devices run the same version of Android TV, although they might run different Android TV releases depending on when the device was announced and how supported the device is in terms of updates - a conversation for another day.
The reason the SHIELD is so loved is the added touches made possible because of the hardware. Gaming is a big one with the SHIELD due to the device being more than capable of holding its own as a decent, not console but decent, gaming device.
Yes, the software plays a big role here, but not as big of a role as the hardware. It is not the "NVIDIA Games" app that makes the SHIELD what it is, it’s the hardware that makes the NVIDIA Games app a possibility in the first place. Something you are unlikely to get with a TV that happens to run on Android TV due to the lack of comparable processing power.
Granted, not everyone is interested in gaming but that’s not the point. Here, gaming is simple an example of one way Android TV can be made better through the use of more powerful hardware. The type of hardware that is usually best served through the addition of a separate device.
Remember the Razer Forge TV?
Of course, the natural assumption is to now blame device makers considering it is them, or the absence of them, who makes devices and evidently no one is looking to release a decent Android TV device. But that would be too simple as this all comes back to Google.
Right now, there’s no shortage of TV makers and cable/satellite companies signing up to use Android TV. That’s not a coincidence but the result of a concerted effort by Google to court these companies and brands. Google has worked hard over the last couple of years to make it clear to companies why they should be using the Android TV platform. Google has worked hard to make it as easy as possible for those companies to utilize Android TV.
The problem here is this is not the Android TV most consumers will be used to. One of the “selling points” Google often uses to get those businesses on side is the fact that they can use the Android TV platform as the basis of their produce experience. They can then build on that and tailor the overall feel, and even the look to be more in line with what they want.
AT&T and its new DIRECTV box is a prime example of this and the reality of this while-label-like approach is that the company/business controls the user experience. The experience becomes only as good, and as limiting, as the company wants it to be, and the whole package is then hidden beneath the company's own branding - a far cry from the Android TV consumers have gotten to know, like, and want more of.
Google has completely disregarded the consumer market in this respect with its actions clearly indicated its focus lies in selling to companies instead. To be clear, there was the influx of audio devices equipped with Android TV, such as the JBL Link Bar, but there’s two problems with this segment of the market.
Firstly, Google is not selling Android TV to the consumer through these devices. In this sense, Google is again aggressively convincing everyone other than who it should be convincing to adopt Android TV: consumer-end set-top box makers. In principle, these audio-based devices are no different to the TVs that utilize the platform, and therefore will most likely be limited in the same respects. Arguably, more limiting.
Secondly, the influx of new form factors for Android TV hasn't actually materialized.
The consumer market was promised the first of these devices back at Google I/O. That’s the 2018 Google I/O. However, that one device. the JBL Link Bar has been delayed and delayed and delayed. Not only has that one device not arrived to market yet, but all the devices that were expected to follow in its footsteps also haven’t been announced, let alone hit the market. All we have had is the odd projector powered by Android TV which in reality are almost purpose-designed for anywhere other than the home and certainly not what someone should consider to be a powerful Android TV device in the same way a set-top box can be.
The only home-based box devices the consumer market has received was the newer Xiaomi Mi Box. Although that was hardly an improvement on the previous model which in itself was hardly anything to write home about to begin with.
If anything, the Android TV set-top box market has just continued to shrink since the arrival of the SHIELD with the likes of the Razer Forge TV, the OUYA, and the Nexus Player all having been retired without a refresh or replacement.
So yes, the NVIDIA SHIELD is the best Android TV device you can buy although objectively there are so few options available, calling it “the best” feels like a stretch.
What's more, the SHIELD will continue to be the best Android TV device until the next SHIELD Android TV device is released, and then that will become the best until NVIDIA decides to release another model.
All of this will happen by default due to the lack of competition, and that’s a disgrace."
Read the article here https://www.androidheadlines.com/2019/07/nvidia-shield-best-android-tv-disgrace.html
It is honestly not a good market to get into if you're a hardware vendor. Unlike cell phones that have better cameras, better fingerprint readers, faster CPUs, faster WiFi and 4G etc every year for people to upgrade to and replace. Set-top TV boxes really have no need to advance.
Video is stuck at 4K HDR 60Hz for the foreseeable future so there's no need to outperform that. WiFi AC is fine enough for streaming 4K from any streaming service so why update that. You would be insane to want to compete with native game consoles like XBox and PlayStation so everything is shifting to streaming (not to mention the Android game market kinda sucks). A Chromecast can handle game streaming so there really isn't any reason to iterate the CPU/GPU to handle that.
On top of all of that, even the crappy cheap Chinese SoC's can handle all of the above use cases just fine so every TV from TCL to Vizio to LG and Samsung have some SoC with some webkit based experience that can load a Netflix, YouTube, Hulu, or Amazon Prime app. This leaves essentially no incentive for the vast majority of users to purchase a stand alone set top box.
So there is a very thin percentage of the TV market even looking for a set top box. And of those people most will default to whatever is cheapest (FireTV Stick, Roku Stick, Chromecast) in order to get Netflix on the TV. This leaves a pretty tiny market of people looking for something like a full blown AndroidTV box.
I believe that unless there is some new "killer-app" or new use case to drive people to the Android TV experience it will slowly disappear in favor of native TV experiences.
NVidia's ShieldTV is the best because there is no reason to update it yet so they just keep selling the same box for years. And honestly they're probably the only company making significant money on it because they nailed the perfect SoC for the set top box nearly half a decade ago and have been making better and better margin on it every year.