Xiaomi will ditch the "MI" brand to avoid "confusion", what do you think future Mi boxes and sticks will be named after?

by latinriky78

Share your thoughts in the comments section.

Goodbye Mi, hello Xiaomi: Future Xiaomi products won’t carry Mi branding

lyskamm88

There is the official statement from Xiaomi saying that they will be called… “Xiaomi”

port53

Xi box.

MinutesFromTheMall

Huh. I always thought Mi was just an abbreviation of the company’s name, as it’s the last two letters in Xiaomi.

TheOracle722

Simply Xiaomi Box?

C_gray14

Pff, it's like Microsoft suddenly deciding to ditch the Xbox brand to "avoid confusion". The damned associations been made already, y'all are just gonna cause confusion doing this!

point_me_to_the_exit

Chinese Backdoors?

Deadpool-fan-466

It's gonna be interesting to see what they'll name the boxes & sticks (and other smart home devices) in the future. "Xioami Box"/ "Xiaomi TV Stick" won't be catchy, but it's not impossible.

Not sure about the "avoid confusion" part though. First of all, everyone already (most probably) knows that "Mi" brand is from Xiaomi. And secondly , as someone from South Asia, I'm well aware of how much Xiaomi loves to confuse customers with their branding.

just_freq

Never seen a single advertisement for Xiaomi or any Chinese brand so have no clue how to pronounce them, I just thought MI was an abbreviation for English markets

jbl0ggs

YR Box as in Your Box

Mbanicek64

It seems pretty obvious. If it was a Mi box, now it will just be a box. That shoudn't be confusing for customers.