Why, so they can drop it in a few years just when we start getting into it?
This will be great for consumers! Imagine all the TVs, AV receivers, media players we all have to replace to be able to play the new format!
Can't wait. /s
Just love how Google does this type of stuff. Remember the ridiculous licensing with mpeg until Google did VPX and offered free.
But what was crazy is then on top Google was providing patent infringement protection for anyone that used it.
Why would that be good? Google is known for abandoning their products.
Already exists, hdr10+
For someone who works in post production, please Vader no!
IMHO, they're all overrated
hdr10+
Protocol says Google imagines people recording in this new format on their phones and being able to upload to YouTube. Unmentioned today is Google’s development of Android/Google TV.
Surprised the mention there is Google TV and not YouTube TV.
another project of google that will end in the seminary, sorry but no
Not google Cert 🖕...no sound ...lol..
I don't know who you think this is going to benefit. If Google can figure out how to go about deploying and licensing and supporting such a product, and thats not a given, it doesn't mean DV and Atmos go away. It's a huge investment for (no?) return, and its a very long game. How much content will Google have to remaster to not license Dolby in any of their products, and the cost of that vs. the fees they would have paid? Its insane. When whoever it is at Google that has a hard on against Dolby loses their most favored status, which is what happens when you burn though a big pile of cash and have nothing to show for it, the program will instantly evaporate.
more GAFA lock-in!
HLG always made the most sense to me. Works on SDR and HDR screens.
Well as open as can be for something made by Google.
GoogleTV Chromecast (HD & 4K) are already supporting HLG which is good. But to not support Dolby Vision or HDR 10 is crazy because those are both better.
Based on how they botched HDR on YouTube and and other shens, there is zero chance of anything happening because El Goog has turned their focus to being thought enforcers for fascist governments.
Also, all it takes is manufacturers to not want to bother adding support and it's DOA. Samsung refused to support Dolby Vision, so why would they support El Goog's little project.
I thought HDR10+ was basically the free equivalent of Dolby Vision.